CHRISTEN.
Home.
An unapologetic fashion statement. CHRISTEN is a new brand by experienced fashion designer Nina Christen, mixing refinement with raw creative vision. The studio Bureau Borsche designed the identity. We were brought in to build the digital infrastructure.
Challenge.
CHRISTEN needed a cost-efficient e-commerce solution that could validate her proof of concept at launch without sacrificing fidelity to Bureau Borsche's mockups. Budget and creative precision had to coexist.
Solution.
We chose a headless Shopify with a Webflow front — the right architecture for the constraints. Working as a duo, I handled the Webflow front-end development while my partner built and connected the Shopify backend, keeping the experience faithful to the original design vision.
Outcome.
CHRISTEN successfully launched her brand by selling out items of her first drop and generating a five-figure first week revenue.
Industry. Fashion.
Scope. Front end development, project management, design consulting.
Year. 2024.
Credits. Bureau Borsche (design & art direction), Sarah Abdelbaky (design), Elmar Tavares (back end development).
CHRISTEN.
Home.
An unapologetic fashion statement. CHRISTEN is a new brand by experienced fashion designer Nina Christen, mixing refinement with raw creative vision. The studio Bureau Borsche designed the identity. We were brought in to build the digital infrastructure.
Challenge.
CHRISTEN needed a cost-efficient e-commerce solution that could validate her proof of concept at launch without sacrificing fidelity to Bureau Borsche's mockups. Budget and creative precision had to coexist.
Solution.
We chose a headless Shopify with a Webflow front — the right architecture for the constraints. Working as a duo, I handled the Webflow front-end development while my partner built and connected the Shopify backend, keeping the experience faithful to the original design vision.
Outcome.
CHRISTEN successfully launched her brand by selling out items of her first drop and generating a five-figure first week revenue.
Industry. Fashion.
Scope. Front end development, project management, design consulting.
Year. 2024.
Credits. Bureau Borsche (design & art direction), Sarah Abdelbaky (design), Elmar Tavares (back end development).
