The SNF administers finances donated by the City of Prague 
and private donors and acts as non-bureaucratic provider 
of the quick and targeted financial and material assistance 
to the citizens of Prague in sudden and urgent social distress.

The challenge was to build a modern identity that balances drive and ambition with care and support. Another part of the challenge was to represent Prague in a subtle way that would be obvious to locals. As a non-commercial project, I produced the custom wordmark and its supporting identity, applied on print website landing page, advertising and stationery. Made for the agency Cocoon.