Challenge

During our first year of production,
I prioritized exploring mediums and
testing out ideas. Breaking things
to see what sticks. By the end of
the year, it was clear the magazine
needed a stronger foundation:
a brand flexible enough to coexist
with a wide variety of art styles
without losing its own voice.

I used the summer break to rebuild it.

Strategy

The magazine is a catalyst
for creativity. It balances
hosting many voices, cultures
and experiences with its own.

Urban, multicultural and authentic, AGORA is unapologetically creative.

Identity

As a Prague-based magazine,
I used local design vernacular
to build the identity. It is still
to this day influenced by post-
soviet style that features brutalist typography. Type-heavy, high contrast and uncompromising.

I softened its sharpness with
a rounded typeface, creating
a tension between rigor and
warmth that felt true to a
magazine built by a community
of internationals navigating
the same city.

Application

The identity was built to recede
when it needed to. Covers, editorial spreads, and social content all use the circular O as a visual anchor
and condensed stacked typography as the structural frame. Within that, contributors had room to bring their own visual voice.

The same system extended to event materials and the website, consistent enough to be recognizable, open enough to never feel repetitive.